The company was founded on the basis that everyone should have access to low-cost, effective, supportive footwear. Flip flops are extremely common in today’s footwear repertoire. It is amazing to see how much damage so many people are doing to their bodies. It is our mission to educate and prevent early wear and tear in as many individuals as possible. Most people have no idea of the damage they’re doing until it is too late. An ounce of prevention is worth a pound of cure. We believe that creating something that is more difficult to make is better if it has an increase benefit to the population as a whole.